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How Promote Your Web Site Effectively

If you are an internet marketer, you are aware that you must promote your web site in order to make money. If you have not yet mastered the art of web site promotion, you will have to make a concentrated effort to do so if you want to succeed in internet marketing. The more you can make your web site visible to the public, the more traffic you receive and the more sales you will make. There are some ways you can promote your web site more effectively, increasing the volume of traffic to your web site.

If you do not already have your own domain name, get one. Your domain name should be catchy and memorable, and be very recognizable to the public. Use a name that is appropriate for your business and do not choose a domain name that is too long. You should avoid annoying banners and pop-up ads. Give your customers free information on subjects relevant to your business and update this information frequently. If you give your visitors substantial, relevant information, they will stay at your site longer and you will make more sales. You will want to submit your site to search engines. Search engines account for a large percentage of traffic to most web sites. This will include positioning and meta tag placement. You will need to test with various search engine tools and you will have to constantly update your site if you want to stay indexed.

If you can afford to pay for advertising, do so. Paying for sponsored results on search engines and banner ads are an excellent way to drive traffic to your site. You can also advertise in online newspapers and magazines. In addition to advertising, you can create an online community. A blog, message boards, email groups, and discussion lists are great places to make and receive comments about your business. Include your custom signature in your postings and post frequently. If you do not have a mailing list, get one. You can keep in close contact with established and potential customers, and build credibility in your market.

A monthly or periodic Ezine can be a very useful tool in giving your customer’s new information and product updates. Each time you send out your Ezine to your mailing list subscribers, you will remind them to visit your web site. If your Ezine contains pertinent information your customers may share your Ezine with others, increasing traffic to your web site. Exchanging ads with other internet marketers is a good way to promote your web site as well. You place your ads in your associate’s Ezine and other publications, and in exchange you will place their ads in your publications.

Update your web site constantly. Your web site should always be functioning perfectly and you should update articles and features regularly. Check for broken links, pages, and images. If your customers are able to find what they need each and every time, they will return to your web site again and again. Search engine spiders love frequently updated content, so make this one of your top priorities. If you fail to update your content, the search engines will drop your web site from search results. Promoting your web site is the only way you will succeed as an internet marketer.

These are just a few of the ways to bring traffic to your site. Throughout the rest of this report, we will discuss in detail, other sure fire ways to bring traffic to your site. Without traffic, your website is nothing!

How to increase your traffic:

1. Power Up Your Traffic With Search Engines
Bringing more web site traffic to your site can be done by understanding more of your website’s standing and statistics. There are so many ways you can bring quality traffic to your site and one of them is by submitting to search engines.
Before dealing with the “how to’s” and “do’s” and “don’ts” of search engine marketing to bring traffic to your site, let us first have a good look on how search engines work.

Search Engines are special websites that are designed to help people using the Internet to find relevant topics about the things that they are searching for. There are different ways on how search engines work and generate results, but all of them perform three basic tasks. Basically, they search the Internet or selected pieces of the Internet based on important keywords. They keep an index of the words they find and where they found them. They allow users to look for words or a combination of words that are found on their websites.

Early search engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top search engine will index hundreds of millions of pages, and respond to tens of millions of queries per day.

2. Power Up Your Traffic With Linking Strategies That Work
Search engines determine the ranking of indexed pages according to keyword density, the number of links that send visitors to your site, and the quality of the content you place on your site. Over the years, internet marketers have tried to find ways to manipulate and mechanize their content to trick search engines into giving them higher rankings, but most have ended up as failures. Links are quite a bit easier to automate. There are proven ways to automate links, developed by internet marketers across the globe. These linking strategies have been highly successful in drawing traffic to web sites and achieving high rankings in search results. So far, these linking techniques have been very successful, with the emphasis being on “so far”.

3. Power Up Your Traffic With Articles
This may not guarantee the peak placement for you in those search engines, but it will surely increase your probability to be incorporated into the pertinent and relevant results. Of course, in the world of online businesses, competition is very high. Sometimes you are up, sometimes you are down. You’ll never know unless you take the risk and indulge further.
Regard the information below to be a one-sided recommendation, and advice only, which have been pulled together and accumulated based on both knowledge and research. You must note that all search engine technologies are continuously developing and evolving nowadays, meaning that tactics and strategies that worked last month are most likely useless or less effective today.

4. Power Up Your Traffic With Forums
For someone who is starting a web based business, one of the biggest challenges is generating traffic to their web site. It takes some researching for ways to drive free traffic to your website. Of course there are lots of strategies to promote a website. And one of the best ways to get traffics is through forum postings.

A forum is a gathering of people that usually have the same interest on a certain topic like health, business, hobbies etc. It is designed for those who want to share their opinions, ask questions, socialize, seek help and give advice.
Forums are a treasure trove of information. Participating in forums does not only benefit you, but you will also get the benefit of promoting your website. Of course the more forum postings you had, the bigger chances of generating free traffics.

5. Power Up Your Traffic With eMail Signatures
In today’s online marketing strategy, almost all who promote business have a killer email signature on the bottom. So what’s in an email signature? And how does it drive traffic to the website you are promoting?

An email signature is like a mini ad that is affixed to the bottom of an email. Its message could be as simple as your name and email or as elaborate as flashing animated graphics. And with a just few mouse clicks, you can add your signature to the bottom of your emails automatically. Generally, an email signature is a free marketing tool, with the power to reach a large number of people.

6. Power Up Your Traffic With FREE Traffic Tools
Tell-a-friend forms are a perfect example of viral marketing. Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

Viral marketing is sometimes used to describe some sorts of Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astro turfing to create word of mouth for a new product or service. Often, the ultimate goal of viral marketing campaigns is to generate media c overage via ” off beat” stories worth many times more than the campaigning company’s advertising budget.

Refer-A-friend is a “tell-a-friend” form that you can install on your web site within minutes. The only technical knowledge required is the ability to copy and paste a small piece of code into your web pages. Although you put the same piece of code on every page, visitors can effortlessly refer a specific page from deep within your web site because of page-sensing technology.

Home Based Internet Marketing

Are you a Mom who wants to take care of the family and still run a business? Maybe you’re a former employee who wants a change in lifestyle but still earn money at home. If you want to put up a business within the comforts of your home, then you should learn about home-based internet marketing!

What is home-based internet marketing? It is the process of promoting a business from the comforts of your home. Whether it is your own business or someone else’s, you don’t need to be in the office to make a marketing plan to improve profits! You can do it right at home! All you need is to know the ropes to make home-based internet marketing work for you!

For any business to work, you must have an effective business plan. Home-based internet marketing strategies are governed by the same basic rules of marketing. This includes having a plan for your business that identifies your goals, target clients as well as expectations and methods that can help improve the chances of increasing business profits. When you have this identified, it will be easier to launch your home-based internet marketing plans online.

Some home-based internet marketing choose to promote products and services by starting an online blog. To make this type of home-based internet marketing strategy work, you should be able to identify the most popular web-blogging sites on the internet. By identifying these sites, you are able to reach the most number of people who read blogs about anything and everything (including your product)! Just make sure that you update and write interesting blogs regularly to keep your readers wanting to come back to your site! Continually amaze them with excellent writing and better products so they keep coming back for more!

Still, there are other home-based internet marketing strategies that use popular social networking sites to introduce their products and services to its members. Sites like Twitter, You Tube and Facebook have millions of members whom you can tap as possible automatic clientele. All you need to do is to build your friend base and followers so that more people can view the pictures and videos promoting your company, your products and services that you will put up on your site! This is worth looking at because it is free and there are steps where you can link your actual business website for your prospective clients to view.

Still there are some internet businesses that hire professional companies to do their home-based marketing for them. There are quite a number of these companies that are available online who are willing to build you a business plan and a website and make sure that it runs smoothly. They can also present you with business ideas pertaining to home-based internet marketing strategies that can work best for your kind of business as well as strategies that can improve your business’ internet visibility so that it can attract more prospective clients and keep your online customers interested and updated about your company.

Don’t Get Left Behind! You Must Use The Almighty Power Of Leverage In Your Home Based Business

Pounding the phone 10 hours a day? Handing out flyers to every person you can beg to take one off you? Asking friends and family to help get people to the hotel meeting your holding?Not what you envisioned when you started in a home based business is it?Well it doesn’t have to be and defiantly shouldn’t be the way you run your home based business!But how can you avoid the above situation in your home based business?There must be another way right?Well I’m glad to tell you there is!And all your problems can be solved with one simple word….LEVERAGE. You must harness the power of leverage in your home based business!And it is not that hard to apply leverage to your home based business! The best way to achieve leverage in your home based business is to learn up to date, effective marketing methods such as PPC (Pay Per Click) and SEO (Search Engine Optimization). By learning to use and implement these methods your marketing will be working for you 24/7, will never complain or get sick. The perfect employee you could say! By using these methods as well you will only have to do the work once and you will reap the benefits for years to come!Now I can hear you asking but how do I learn to use and implement all these marketing methods?Would you believe me if I told you there was a marketing system that teaches all of these marketing methods and more! That is was so well designed and put together that even a monkey could follow it?Well don’t take my word for it find out for yourself. So I would like to introduce you to a good friend of mine, his name is Jay and he is the creator of the world’s most premier marketing system! And it is creating amazing results for thousands of people regardless of their experience!

A Relaxing Way to Work From Home With Your Own Home Based Business

The Internet has opened up a lot of doors for people of all backgrounds and vocations to fire their bosses and go into business for themselves. Among the opportunities are that are out there are part time, full time, and leisure sales positions or data entry. Those are fine and dandy, but they end up feeling like work after a few weeks, and most people end up giving up. However, there is a relaxing way to work from home, and never truly feel like you’re doing any work. This revolutionary transmission is simply known as the travel industry.Look for a travel company that gives back to each and every member in a way other companies do not. With this relaxing way to work from home, you won’t be storing massive amounts of products, going door to door, or throwing parties to sell cosmetics for a fraction of a dollar. With this amazing break through you’ll be visiting exotic locations, high class resorts, and enjoy some leisure. That’s right, you are going to be enjoying top-notch entertainment, and vacation destinations at a fraction of a cost, and earning money at the same time.This sort of home based business offers a small buy in, and then you will be set up with all you need to take advantage of profits. The process of earning money is as easy as telling someone about your vacation. When you book a vacation to a great far off destination, simply tell someone, and they’ll be intrigued. After explaining to them that you didn’t even have to spend a ton of money, they will most likely be ready to jump as well. When they jump in and take a nice vacation, and tell someone else, the cycle begins and you start to make some serious cash.There are many ways to work from home, the Internet is flooded with opportunities, but how many of them actually send you on a vacation? You’ll be hard pressed to find another opportunity out there that not only pays you, but also makes you money while you’re soaking in the sun on a beautiful beach. The main difference from this home based business and other options is that you’re helping yourself and others. You’re actually giving someone hope for a brighter future, and helping them get away from the doldrums of every day life. With a down economy, most people are ditching the family vacation due to financial stress. However, with a travel based business, you can bridge that gap for them, help them get a great vacation, introduce them to an opportunity and the good times begin rolling for them despite financial hardship.There are no other relaxing ways to work from home. Most options you’ll find require you to be a marketing guru, and put the business in front of new eyes and try to make sales pitches. However, with travel, you live it, love it, and share it. It’s a no pressure, non-sales type of world. Who doesn’t want to spend time at a nice resort? There have been a lot of options out there, but none of them have brought the joy and splendor of this amazing opportunity to fire the boss, and leave the cubicle, never looking back.

How to Find a Home Based Business That Works – Beware – 4 Critical Things to Watch Out For

Thousands of people every day go looking for a home based business that works and can free them financially from their pay check to pay check lifestyle. The unfortunate truth is that thousands of those thousands get burned. They sink their money into something that sounded great, but turns out to be something different. Or they were promised great support, and there ended up being none. How could this happen? Is it even possible to find a home based business that works anymore? Thankfully, the answer is yes. It’s very possible – provided you know that to look for. This article is designed to help the reader understand some critical things to watch out for if a person is looking to find a home based business that works. Learn to side step these hurdles and you can find the financial freedom you deserve.

Beware – Big Money Promises – the growth of this industry has led people to make more and more outrageous promises about the amount of money that can be earned. Yes, you can find a home based business that works, and can pay you extremely well. But we hear more and more stories of people who made hundreds of thousands, or even millions of dollars in 24-48 hours (I personally know people who have done this). Naturally, we get excited by the thought. Wow, imagine! But the truth is that these people have spent several years building a list of hundreds of thousands of people in their industry, and then made a single offering that brought them that pay day. Overnight successes they are not. Creating a great income is certainly possible, but beware of grossly inflated numbers.
Beware – Get Rich Quick Promises – Again, some internet marketers are advertising $1,000′s in your first week, and quick and easy pay days. But let’s be realistic here. Yes, the potential of the internet is amazing. But this is still a business. If you’re serious about creating a home based business that works and is sustainable, it will likely take more than a week to begin earning thousands of dollars a day. Again, the income potential is virtually limitless, which is one of the motivating factors behind finding a home based business that works. The determining factors will always be your drive, passion, and the actions you take. But having realistic expectations will help keep you from getting disappointed and discouraged.
Beware – Compensation Plans That Create the Illusion of Support – Many companies use compensation plans that give the illusion of support. They have your sponsor help you with your first two sales (for which they collect the entire commission) and then leave you to fend for yourself, since they will no longer benefit from your being successful. This provides the illusion of support early on, but doesn’t create a dynamic team atmosphere, where new member and sponsor are mutually interested in your success. The best companies have compensation plans that create win-win, mutually profitable scenarios that help new people create quick and lasting success.
Beware – Alarm Bells in Your Gut – Above all else, when you’re trying to find a home based business that works for you, you have to trust your intuition. If something just doesn’t seem right, it probably isn’t. Go with your gut.
Now it’s up to you. In your quest to find a home based business that works for you, will you be taken by slick sales people and their lofty promises? Or will you connect to something legitimate (probably also with amazing potential, but they don’t need to blow it out of proportion), a real home based business that works. Creating time and financial freedom for you and your family is more possible than most people realize. Be aware of these 4 critical factors to find a home based business that works for you. You deserve to be free.

US Small Business Owners’ Attitudes and Behaviors on E-Commerce

Small businesses are the strength of U.S economy; many recent surveys have revealed that they are the driving force behind the economic recovery. In order to keep up in pace with the larger firms, smaller ones are seriously required to adopt the Internet to grow in today’s economic situation. In the present situation, business and technology are inseparable, and if the technology is both business friendly and customer friendly, then it is a must use.

Small business owners Internet usage statistics
Even with the significant benefits of e-commerce and other web applications, small business owners are still averse towards its application. According to a survey conducted by citigroup in 2010, 37% of the 552 U.S small firms (it surveyed) were not having websites, 84% percent of them have not used e-commerce for selling their products or services, and 62% were found not using email for marketing their businesses. If the trend of usage is this high for basic applications, then the usage of the advanced applications is imaginable, with 65% of the small businesses not using online ads and 67% of them are found not to employ search engine optimization.

Strikingly, of the very little percentage of businesses that have website, 75% of them have agreed that their online presence was actually helpful in generating new business. Most of the small businesses considered word-of-mouth marketing as more reliable strategy than email marketing and not considered social networking sites as a means of word-of-mouth marketing. This clearly shows the lack of knowledge in the area of technology.

Small business activities on e-commerce
E-commerce and Internet applications are very much comprehensive in terms of facilities they provide. The small businesses making use of these online applications are found mostly to perform activities such as researching and buying business products and services, accessing business news and competitors’ information, management of investment accounts, travel planning and keeping in touch with friends and colleagues.

Right now, the section of businesses performing all the above activities is quite less, but they are found to be larger than the remaining companies and have considerable amount of sales, with widely adopting technology. Apart from those activities, e-commerce and Internet are also used for promoting and expanding the business through online ads and marketing through social networking.

Importance of e-commerce for a business
E-Commerce has been greatly successful in revolutionizing the areas of performance and customer relationships of a business. It provides applications such as e-business, e-sales, e-marketing, e-procurement and e-payment, which are helpful in B2B and B2C transactions. Apart from buying and selling of goods at any point of time, e-commerce facilitates efficient management of information, it is cost and time effective and most importantly very convenient to use.

Future plans of small businesses on online activities
Thanks to the increased awareness of the online activities, small businesses are planning to increase their expenditure on e-commerce and other online activities for promoting and expanding their businesses. Among the marketing initiatives, e-mail, website and social media marketing are found to be given higher importance. This transformation may be attributed to realization of impact of Internet marketing in having high return on investments.

With the increased significance of their role and changing working styles in business, the small businesses are expected to use more advanced applications for delivering much better performance and also to withstand the competition posed by large companies. Online business can be enhanced through wide variety of e-commerce solutions and e-commerce application development software.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.